In every downturn, there are always sectors of innovation that do spectacularly well. With companies cutting travel and with the growth in flexible working and dispersed teams, corporations are turning increasingly to unified communications to reduce costs, improve productivity and raise job satisfaction. According to IDC’s latest research, the European UC market will grow from its present size of $2.6 billion in 2008 to $13.5 billion in 2013, an annual growth rate of 39%. IDC believes that presents a significant opportunity for service companies. Their value is enhanced because they can be a single point of contact for voice vendors and IT suppliers such as Cisco, IBM and Microsoft. As any UC systems integrator will tell you, getting pilots off the ground involves multi-disciplinary teams within the customer. It is a complex, political sale, one where channel partners can add significant value. All three of the top UC vendors have made significant strides in growing their UC partner ecosystems to help address the demand.