Tag Archives: Partners

Channel Advocacy

Advocacy is a hot topic in marketing circles not least because social networks have increased the speed and spread of advocacy effects.  Company reputations are built more rapidly and eroded even faster. Pockets of ignorance, which buffered companies in the … Continue reading

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Filed under Social Networks

Leads – SharePoint or ShareSplodge?

I got it again yesterday.  Speaking with a partner they moaned about not getting leads. If I had a nickel for every time….  It is such an old chestnut and this is its root. There is, always has been, and … Continue reading

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Filed under Indirect